16 Dec Tinder And The NHS Have Hooked Up
Online dating is definitely the new normal when it comes to meeting people. In fact they were probably the first social media platforms that brought people together with a common interest ‘to find a partner’. With technology evolving and most of the population carrying some form of smart phone around with them as a life-line, most of us use an app to carry out our daily tasks; checking your bank account, taking a photo with Instagram, recording our mileage with Strava.
Therefore a dating app would be completely normal and Tinder is the fastest growing and most used dating app with young adults. It links to your Facebook profile (to pull in the best selfies) and records locations to see how many miles you are away from a potential. Now it records whether you are an organ donor?
Tinder And The NHS Have Hooked Up
Yes Tinder & the NHS have hooked up by promoting a fantastic push campaign for 2016 to raise awareness on organ donation. So as you wait for a reply from your interest, you can click through and register yourself as a donor. Tinder’s typical demographic is 18 – 35 year olds, what better targeting?
A representative from NHS Blood and Transport spoke to Marketing Week and quoted:
“Platforms such as Tinder are a way of life for many people now. We want to normalise organ donation so why not go onto a platform that is part of normal life.”
There are lots of patients on the waiting list for an organ donation, some are not surviving. With only a 3rd of the population on the organ donor register, if more people signed up, this could be prevented all together.
So if you are on Tinder, or simply reading this article, have a little read as to why it is important to register and become a donor.