23 Jun 2015 the year of LIVE STREAM
As we approached the end of 2015, digital marketing had grown in many areas. But 2015 was definitely the year of live streaming and with Apps playing an important role between users and Smartphones, Apple named Periscope the live stream App of the year.
But be careful, as nobody should ever forget that Twitter was already into ‘video streaming’ by acquiring Vine in 2012, which was this great App that allowed you to produce a ’10’ second short video to get a joke or funny moment across. However it was only available on iPhone up until 2013, when it was eventually downloadable on Android and was recently extended to ‘140’ seconds by Twitter following their ‘140’ character rule.
So Vine was there and doing it for video streaming and I do think it should get some recognition, as it set the stage for the big players; like SnapChat and Periscope, though don’t you worry Facebook has come to the party with a bottle of fizz with Facebook LIVE.
So why is this so popular? Why is everyone making videos and being silly?!
The reason is my lovely readers, is that it is incredibly engaging and you can absorb the content really quickly without thinking too much about it. So for example with Snapchat (which is now the third biggest social media platform being used by over 150 million users a day) it cleverly expires after 24 hours, so you have to watch it within that time frame. Unless you want to save it, then the user knows you have done this which helps the user identify where the content was really beneficial to it’s brand.
If a business is clever enough, it would be using it’s above-the-line budget for Snapchat, the demographics was generally teenagers, but like with Facebook the older generation has come onto the app.
Periscope, is slightly different where you can get users to ask questions and you can gain information and feedback and engagement live. It is brilliant.
Live Stream for 2016?
What will this mean for 2016, it will bring the world closer once again and with up-to-date information. Great for news reporting, to be part of something that is happening right there and then.
But will it make us lazy, why venture out when you can view on a mobile device? We are becoming a nation of mobile fanatics, where whatsapp messages constitutes as a night out with friends. There is also high risk of being able to access disturbing content.
I was talking to a colleague about Periscope and he compared it to Chat Roulette do you remember that? That was seriously risque. However, there are some massive advantages using live streaming.
But whether you like it or not, live streaming now must be considered as part of your social media marketing strategy and to stand out and be successful, you need so consider it.
As always if you would like to find out more about social media marketing or anything digital, drop me a message or one of the team! Or catch one of our Periscope sessions.